Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated packaging. The PepsiCo-owned brand announced the changes in a news release ...

Gatorade made its SXSW activation slightly deceptive. When attendees walk into the space they enter into the G-Store—a somewhat small pop-up shop filled to the brim with any and every possible ...

Add Yahoo as a preferred source to see more of our stories on Google. Many Gatorade products on store shelves - The Image Party/Shutterstock Gatorade plays an important role in American culture. It's ...

PepsiCo brand Gatorade unveiled a new campaign, "You Fuel Us, We Fuel You," featuring tennis star Serena Williams, NBA player Jayson Tatum, triathlete Lionel Sanders and professional soccer player ...

It’s a motivating challenge for a CMO: Take an iconic product and market it for a new era and to a new generation, highlighting its innovation and evolution even as it stays true to its core ...