Cleveland Golf is the latest OEM to venture into the world of Artificial intelligence to craft a golf club. In bringing back the legendary HiBore name for its Launcher HiBore XL drivers, the company ...

PGA Professional Joe Ferguson has been looking at the latest update of arguably his favorite ever driver. Can it live up to its predecessor or is it a case of the difficult second album?

Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators ...

The sexy, carbon fiber and titanium PXG Black Ops driver uses cutting-edge tech to smash more balls down range longer and straighter. Enter the PXG Black Ops series of drivers. Using cutting-edge tech ...

Five years ago, TaylorMade introduced a carbon-fiber Twist Face to the masses with Stealth, while Titleist had recently ...

Bryson DeChambeau has not only been an investor in LA Golf since its early days, but is instrumental in the company's research and design process. LA Golf has launched a new driver co-designed by ...

1. Material, not money, changes everything. If you’re going to make a better golf club, particularly drivers, fairway woods or hybrids, it really creates new opportunities if you find a better ...