The service lets users post varying iterations of a given Web page and track which versions are the most successful One Seattle company using a new site optimization service from Google, introduced in ...

AdWords advertisers are rejoicing over the release of a new tool released by Google yesterday named Google Website Optimizer. The tool allows you to test different landing pages against each other and ...

Google made its Website Optimizer tool free for anyone who wants to run conversion, design and multivariate tests on their landing pages, and some in the search community have voiced concerns about ...

Google will be sunsetting, killing off, the Google Optimize product on September 30, 2023. "Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and ...

Google Analytics has gotten a little more, well, analytical. The search giant recently unveiled Content Experiments, a new feature that works with a business' existing Google Analytics account. It ...

I’m a digital marketing specialist with more than ten years experience working in the digital marketing and public relations sector and in doing this I founded Digital Online Marketing Ltd, a boutique ...

If you’re a Google Website Optimizer user like me, you likely received an email last week indicating that the free Google testing tool was being discontinued. While at first I was disappointed by this ...

Google Optimize, the freemium A/B testing and analytics Google tool, is being sunset. Google Optimize and its larger enterprise version, Optimize 360, will no longer be available from September 30, ...