The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to ...

Recent client interactions have revealed a troubling trend: AI-generated business emails that prioritize efficiency over authenticity, often damaging relationships in the process. In a work-from-home ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

Most entrepreneurs waste their email list. They send bland updates that their subscribers don’t read. They write like they're speaking to a crowd instead of one person. Their open rates tank and their ...

There’s no one, perfect, way to write an email. You may have consulted various websites with email advice offering to give you the help you need to write “the” perfect email. In reality, email has to ...

Employees are spending almost a third of their workdays reading and writing emails (28% according to a McKinsey study.)Add to that time spent searching through files and inboxes for information (19% ...