Back in November 2022, American bike maker Harley-Davidson announced a new collaboration. It was not one meant to advance the company’s main products, motorcycles, but to draw in new customers, who ...

STATESVILLE, N.C., May 29, 2026 /PRNewswire/ -- Tilley Harley-Davidson is bringing back FREE WHEEL FRIDAYS, a recurring weekly promotion designed to combine rider community engagement, Harley-Davidson ...

Legendary rockers Aerosmith have teamed up with the iconic motorcycle brand Harley-Davidson for a limited-edition set of merchandise. The clothing will be distributed by the Universal Music Group ...

Harley-Davidson and Bravado, Universal Music Group’s merchandise and brand management company, announce the launch of a special collection in collaboration with the iconic rock band, Aerosmith.

It may be called Pan America, but Harley-Davidson’s biggest gamble in years requires a global reach to work. And we’re not talking from the sales perspective only, but from the partner companies’ ...

New “Rally Ready” pre-sale program lets riders secure a Harley-Davidson motorcycle before arriving in the Black Hills for ...

Harley-Davidson Inc. didn’t pay Rihanna to wear its latest T-shirt at Coachella and it’s that authenticity that appeals to the loyal customers of Harley’s apparel. “Sometimes we see celebrities in a ...

General merchandise is Harley's smallest operating segment, representing a little more than 5% of total sales. But it generated $262 million in revenue last year and $125 million so far through 2018, ...