The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Almost 50 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing. The new ...

Chewy candy has been a staple in American culture for centuries. One of the earliest examples is Good & Plenty, a sweet licorice surrounded by a hard candy shell, which debuted in 1893. Nearly every ...

Hi-Chew is ready to conjure up a big debate this spooky season–and it has nothing to do with the early release of its Halloween exclusives. This season, the iconic candy brand is offering fans a brand ...

Building on Hi-Chew's successful Fortnite integration last year, this new collaboration is again powered by Super League (Nasdaq: SLE), a global leader in delivering immersive experiences across the ...

SANTA MONICA, Calif., Nov. 18, 2024 (GLOBE NEWSWIRE) -- HI-CHEW®, the immensely fruity, intensely chewy candy, today announced a new immersive integration with the hugely popular game Fortnite.

When it comes to chewy candy, we've all had Starburst and fruit-flavored Tootsie Rolls. But have you ever tried a Hi-Chew? If you haven't -- YOU NEED TO! Hi-Chew is a popular Japanese chewy candy ...

The candy brand's highly anticipated return to Fortnite invites players to unlock exclusive in-game HI-CHEW ® items and take on five branded mini-games for a limited time IRVINE, Calif., Aug. 12, 2025 ...

Remember the 2019 Palm Springs Taco Bell Hotel stunt? Well, if you thought the coming and going of that "tacoasis" meant you'd lost your chance to spend a night inside a giant marketing gimmick, you'd ...

With summer in full swing, you are most likely seeking out new ways to keep cool. While lounging by the pool or taking a trip to the beach are always solid options to stay comfortable during the ...

At their best, games are a getaway. Whether it’s a detailed 3D realm or just an immersive puzzle, they take your mind off the real world and transport you to somewhere with new rules and new realities ...