From Starbucks and Blank Street Coffee to your local cafe, just about everywhere is serving matcha these days. Even Greggs has dabbled with the Japanese green tea, introducing syrupy strawberry and ...

Across the country, matcha is ubiquitous in specialty drinks and desserts. It even works its way into some savory dishes. But it isn’t the only type of Japanese green tea powder that chefs are ...

Search for ‘hojicha’ on Google Trends and you’ll see a notable uptick in US searches over the past couple of years as Americans seek to learn more about the roasted green tea, which is low in caffeine ...

Chefs and creators are spotlighting hojicha’s unique roasted flavor while educators like Sam Low demystify Asian grocery shopping for wider audiences. Asian grocers in the U.S. are seeing rising ...

Warm, nutty, caramel-like: that’s how hojicha tea (on the right) is often described. While matcha (on the left) is made from young, shaded leaves and has a much stronger kick, hojicha is made from ...

If you've scrolled through social media lately, you have probably seen a deeply aesthetic, earthy-brown beverage taking over the feeds of wellness enthusiasts and cafe regulars alike. This isn't your ...

Unique drinks like hojicha lattes, horchata, and chilled einspänner coffee are dominating summer searches this year. Food ...

A trendy addition to baked goods and desserts, hojicha steps in for espresso in this fun take on tiramisu. Hojicha is a Japanese green tea like matcha, but this roasted tea has a distinct chestnut ...

This story first appeared on Food52, an online community that gives you everything you need for a happier kitchen and home – that means tested recipes, a shop full of beautiful products, a cooking ...