It’s been three years since Pantone, self-declared arbiter of visible light, has declared a new color. But after 36 months of hard toil, the research team has emerged from the lab with the latest ...

Hollywood is so powerful it’s now creating new colors. “Minion Yellow” is the latest shade designated by global color authority Pantone, and the first based on a movie character. The Minions shot to ...

The Pantone Color Institute, an institution for color marketing and branding, has announced a new shade in its lineup of offerings: Minion Yellow. The hue is inspired by the color of the cute tiny ...