As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

This article was co-authored by Michael Terry. Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO ...

To ensure brand stories resonate with consumers and target audiences, smart public relations professionals don’t just broadcast a message—they craft a narrative. In today’s saturated media landscape, ...

Marketing leaders know the stakes have never been higher. With budgets under scrutiny and consumer attention harder than ever to capture, the pressure to deliver campaigns that truly perform is ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Unilever is turbocharging its influencer marketing efforts in an attempt to make products like Dove soap go viral on social media—and it’s using artificial intelligence to do it. Currently the company ...