A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...

My new book arrived on my doorstep today: “Writing Tools for the College Admissions Essay.” If you are counting, that makes 21 books with my name on the cover as editor or author. But it is only with ...

Forbes contributors publish independent expert analyses and insights. I write about strategy. In other genres that is pretty common. Think of autobiographies, history books, and travel guides. In ...

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