Often dismissed as a ‘soft’ discipline, it’s actually the most practical route to value creation. We have a growing problem ...

Human-centered design is believed to have been born out of the Stanford University design program in 1958—when Professor John E. Arnold suggested that engineering design should be human-centered and ...

Human factors (also referred to as human factors psychology and human factors engineering) is an applied field of study that examines human abilities, limitations, behaviors, and processes in order to ...

In the complex and ever-evolving landscape of state and local governments, the need for modernization that addresses citizens’ frustrations is more important than ever. Human-centered design is a ...

Humanizing the customer experience (CX) has become the north star for brands, helping businesses scale their revenue growth and building long-term loyalty and brand trust. In fact, a study conducted ...

“Smart tech” is an umbrella term we created to describe advanced digital technologies that make decisions for people, instead of people. It includes Artificial Intelligence (AI) and its subsets and ...