Building a piece of flat-packed furniture from IKEA can be an emotional rollercoaster. It is all worth it in the end, but the process can often seem like cruel and unusual torture by design. In a ...

A new app concept gives us a look at how AR can be leveraged to create a better experience than using paper instruction manuals. Specifically, AssembleAR shows what it looks like to use AR to help put ...

Swedish home furnishings giant IKEA promised Thursday to depict more women in its instruction manuals after Norway’s prime minister accused it of showing only men assembling furniture. “IKEA will now ...

Ikea makes flatpack furniture designed to suit every home around the globe. Its products might be homogeneous, but as Ikea’s global communications director, Belén Frau-Uriarte, tells us, its marketing ...