It hasn't even been a month since Mattel struck a deal with Netflix to create officially licensed toys based on KPop Demon Hunters, but it is already ready to show off what its first Barbie-style ...

NUREMBERG, Germany, Jan 27 (Reuters) - Mattel ‌teased fans of "KPop Demon Hunters" on Tuesday with ‌a new line-up of dolls to be rolled out later this year after it failed to cash in on the success of ...

Despite the dip in album sales globally, K-pop doesn’t seem to be slowing down, especially when it comes to merchandising power within the fandom. Universal CityWalk Hollywood’s LINE FRIENDS SQUARE, ...

The cultural dominance of "KPop Demon Hunters" has reached streetwear as Vans launched a collection of shoes featuring characters from Netflix's most popular film of all time. The characters appear ...

The collection of KPop Demon Hunters themed toys includes products from iconic brands including Nerf, Furby and Monopoly. Hasbro has ensured that music, magic and demon-hunting collide in the new ...

Mattel unveils lineup of dolls at Nuremberg Toy Fair Mattel worked closely with Netflix for faster development Singing dolls feature Billboard hit, signature outfits "KPop Demon Hunters" is Netflix's ...