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Not even a power button — Lego’s smart brick could breathe new life into popular sets

Lego just introduced a Smart Brick toy that opens up a whole new world of play possibilities for brickheads. But what is it?

LEGO Reinvents the Brick With Built-In Tech Starting With Star Wars

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to make them react with sounds, lights, and movement. The system was shown this week at CES 2026 and represents one of LEGO’s biggest changes to traditional play in decades.
San Diego Union-Tribune

Lego builders showcase creativity for chance to earn spot on TV show

Legoland California visitors got to see 30 two-person teams showcase their talents on Sunday as they built creative models to compete for a spot on the TV show “Lego Masters.” For the first time since the reality competition premiered in 2020, viewers ...

Lego's next big thing powers a new generation of Star Wars Lego sets

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,
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