MassLive

LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...
CNBC

Lego keeps beating the toy industry. Its secret weapon is not what you'd expect

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...
Wired

An Inside Look at Lego’s New Tech-Packed Smart Brick

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...
MassLive

LEGO to release 3 Toy Story sets ahead of “Toy Story 5″— here’s your first look

LEGO has just revealed three exciting new Toy Story sets arriving May 1, 2026, perfectly timed with the upcoming “Toy Story 5″ movie releasing in June 2026. Whether you’re a longtime fan or just ...
Business Insider

Lego's high-tech Smart Brick is dividing its adult fanbase

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a ...