Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive ...

They start at just $40.

From Yoda's hut to an AT-ST and the Millennium Falcon, Lego's Smart Play Star Wars collection is growing ...

Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...

According to the company, LEGO SMART Play "represents one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978." LEGO is about to get a ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

The inaugural International Day of Play takes place Tuesday, June 11, 2024, and marks the first annual celebration of United Nations’ declaration that play is a fundamental birth right. The LEGO ...

Three new LEGO Star Wars sets have just leaked online, all of which are directly tied to the upcoming Mandalorian and Grogu ...

The LEGO She Built That initiative celebrates creativity across genders and highlights sets that girls love to build and play with, from adorable animals to immersive world-building themes that appeal ...

A MAJOR Lego attraction less than two hours from the UK is getting a new experience this month. Lego House in Billund, ...

LEGO has another wave of Marvel sets coming in 2026, and the biggest of the bunch may have just leaked online.