A TV ad for Arla’s Lactofree products did not mislead consumers about its suitability for dairy allergy sufferers, the ASA has ruled. The ad featured hedgehogs in a supermarket, and a voiceover saying ...

Arla’s lactose-free TV advert is not misleading, the UK’s Advertising Standards Authority (ASA) has concluded after receiving complaints from dairy-allergic consumers. The advert shows an array of ...

Hedgehogs are intolerant of cow's milk so this is a neat way of drawing attention to the allergy-busting properties of the advertised product. It's also pretty cute so it's win win... even more so if ...

The ‘Listen Up Hedgehogs’ TV advert, created by Wieden + Kennedy, featured a supermarket of hedgehogs grocery shopping and included a loudspeaker message that said: "Listen up hedgehogs, you're not ...

Are you a print subscriber? Activate your account. By Tim Nudd - 6 min 55 sec ago 2 hours 29 min ago 2 hours 41 min ago 4 hours 13 min ago By Gillian Follett - 8 hours 21 min ago By Will Johnson - 1 ...

Arla has recruited a hedgehog for a new ad campaign for Lactofree in a bid to get shoppers to ‘say yes to dairy’. Created by agency Wieden & Kennedy, the TV ad has been directed by Mighty Boosh ...

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