What does it take to design a symbol that lasts for 60 years, and should all designers go back to the drawing board? CR catches up with esteemed graphic designer and logo legend Tom Geismar Chase Bank ...

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After what might be the worst branding mistake in a long time, Cracker Barrel just delivered a brilliant lesson in responding to criticism and winning back trust. Last week—you’ll remember—the ...

To ring in the New Year and celebrate its 40th anniversary, Starbucks announced it was rebranding and dropping the words “Starbucks Coffee” from its logo. The standalone siren symbol is a risk for the ...

What goes into creating or updating a city logo? For the recently dumped and restored logo for the city of Las Vegas, it was $20,000 and a whole lot of controversy. For Henderson, it’s history and ...