Because MTV couldn't leave well enough alone, the Video Music Awards have added yet another category to August 24's ceremony: Best Lyric Video. Yes, MTV is putting the power of picking which artist's ...

Some artists have discovered a little-used means to increase website traffic, generate more advertising revenue, increase download sales and improve their standings on social media charts. By ...

Gone are the days when one music video was enough. Now, we need two — the official music video we are used to and, before that, a smaller lyric video released when the song is. Think it’s overkill?

A user-generated trend catapulted to industry-embraced phenom, low-budget clips displaying song lyrics are starting to eclipse their big-budget brethren -- and may address a yearning lost in the ...

100 million views for less than $1,000? Major and indie labels are making big money and reaching young fans as DIY-style clips hit the streaming service. By Emily Zemler Katy Perry Roar Lyrics - H ...

When Katy Perry's sugary Roar video pops up on your mobile device, the lyrics are literally eye-popping as text-message emoticons and vibrant neon colors flank the words dancing across the screen.

21-year old guitar-slinger Kyle Nicolaides has earned comparisons to Jimmy Page, Jack White and The Black Keys for his de-tuned, fiery guitar heroics. An appreciator of the classics — from Bob Dylan ...

Lyric videos, a trend that sprang from lo-fi amateur clips assembled by fans, continue to proliferate on YouTube, with searches now at an all-time high. This year, the video subgenre has racked up ...

Today, as YouTube has replaced MTV as the primary outlet for music videos, the lyrics-only clip has become one of the most important marketing tools online, with a few generating more than 100… By ...