We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," meaning that it doesn’t apply as evenly anymore and tends ...

Application is just as important as the product itself, though. “For women over 50, less is more,” says Geller. The placement of shimmer has to be intentional and strategic: “Instead of putting ...

Laura Geller’s decades of experience in the makeup industry with Laura Geller Beauty makes her expertly qualified to give beauty advice for mature women. Let’s face it—makeup isn’t always effortlessly ...

If you're struggling to get your eyes to appear as big and bright as you know they could look, it may be time to mix up your makeup application. Wondering how to make your eyes pop after 50? You're ...