Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to do so. Thanks to Elf Cosmetics, you can get an entire collection of ...

After years of searching for the perfect makeup product, I fell in love with the ELF brow-lift gel. The $6 brow gel is affordable and easy to use as part of my everyday routine. I love that I never ...

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Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...