When Puma was planning last year’s return to the ultracompetitive running category, it also discovered another opportunity. “We were seeing trends around consumers getting outdoors as a way of ...

Björn Gulden is a competitor. Prior to becoming Puma’s CEO in 2013 — and even before stints with European footwear retailer Deichmann and neighborhood rival Adidas — the Norwegian was a mainstay on ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook It appears as though Puma might be making some new Sonic the Hedgehog sneakers if the company’s ...

After welcoming two baby boys, Rihanna is ready for a new Fenty X Puma collaboration that “the whole family can be a part of.” On Thursday, Sept. 7, the 35-year-old billionaire unveiled the first-look ...

Puma and Tyrese Haliburton Make it Official with Signature Shoe Reveal - Expected Release Date originally appeared on Athlon Sports. Hours before Game 1 of the NBA Finals, official images of Tyrese ...

Puma and a consortium of other clothing companies have come together to reveal the world's first polyester shirt made entirely from recycled textiles, according to a news release. Polyester is a ...

You take on the game. We’ll take care of leaks. HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA and absorbent apparel brand, Modibodi ® are launching the third drop of their ...

Manchester City have agreed a new kit deal with Puma which could eventually be worth £1 billion. The agreement for at least 10 more years is believed to be the highest value deal of its kind in ...

Rihanna’s Fenty and Puma brands have decided to join forces again with their latest upcoming release, the Avanti, reimagined by the singer and entrepreneur. Miss Fenty will be returning in her old ...

For the second year in a row, PUMA will be the official footwear sponsor of ComplexCon. In 2016, the Global Sportswear Brand brought a big pop-up with exclusive merchandise to Long Beach, and this ...

Rihanna has plunged into her new role as creative director for German sportswear maker Puma, visiting the company’s headquarters this week to pick out colors and fabrics and discuss the line’s future.