Mall advertising is effective in building brands, gaining increased exposure and providing a tangible and lasting presence with shoppers. "There are many different facets of mall advertising to ...

Over the past few years in South Africa we have witnessed a significant growth in the mall industry. Malls have become an integral part of the South African lifestyle and are considered ‘the third ...

Shopping mall giant Westfield is testing out gigantic touch screens as a replacement for conventional mall information kiosks. The new “Digital Storefronts” are on display at the Westfield Garden ...