Why Traditional Marketing Mix Modeling Is Not Up To The Pace Of Modern Commerce

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...
Marketing

Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...
MediaPost

Google Teases New AI-Powered Marketing-Mix Model

As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling platform that will be offered to ...
Business Wire

Marketing Mix Modeling Helped Optimize Marketing Efforts and Measure Increments in the Revenue and Profit for a Leading Healthcare Company

LONDON--(BUSINESS WIRE)--A leading healthcare and medical products company was finding it difficult to compete with their competitors in the market. The client wanted to establish an optimum market ...
Morningstar

Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance

With its powerful features, seamless integration with STAGE–Assembly's global operating system–and in support from META, the new marketing mix modeling app is set to redefine how brands approach ...
Ad Age

How to make sense of marketing mix modeling—and make it work for your brand

Are you a print subscriber? Activate your account. By Tim Nudd - 27 min 12 sec ago By Ad Age and Creativity Staff - 1 hour 51 min ago By Ad Age Staff - 2 hours 22 min ago By Adrianne Pasquarelli - 2 ...

Iridio℠ Strengthens Advanced Media Mix Modeling Solution Through a Strategic Alliance With Keen Decision Systems

Iridio has collaborated with Keen Decision Systems to strengthen its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) offering. The alliance enables brands to forecast marketing ROI with a ...
Pocket Gamer.Biz

Why attribution and marketing mix modelling aren't delivering results for games marketers

This article was written by Incrmntal CEO and co-founder Maor Sadra. Mobile games have brought gaming to the masses. Titles like Candy Crush, Angry Birds and Clash of Clans have reached audiences ...
MediaPost

Google Releasing Free Marketing Mix Model To All

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data scientists globally. A certified partner program with more ...
Campaign Asia

A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world

There is a resurgence of Media Mix Modeling (MMM) in the digital marketing landscape due to privacy changes like the loss of cookies and mobile IDs. The top three advertising platforms, Meta, Google, ...
CMS Wire

Google’s Meridian Is Here — And It’s Changing CMOs' Marketing Budget

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...