Businesses use past, present and (potentially) future consumer behavior to develop product, pricing, distribution and messaging strategies – all four elements of the "Four Ps" of the marketing mix: ...

As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

For the past 60 or so years marketers have consistently tried to find the ultimate way to entice consumers to buy the products they are flogging. The traditional marketing industry believed that ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Opinions expressed by Entrepreneur contributors are their own. As general manager of global research for Hitwise, an online market research firm, Bill Tancer monitors the daily online behavior of more ...

Forbes contributors publish independent expert analyses and insights. Rob Salkowitz is an Eisner-nominated comics journalist and author. A new survey of nearly 300 top marketers at for-profit US ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...