Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. Marketing used to be so simple. Before there was social media, ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Some people want you to think influencer marketing is simple: Use their platform to procure an influencer, promote your product, pocket a tremendous return. It all makes sense; people are banner blind ...

Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive. Getting a product or company name and ...

LOS ANGELES, CA / ACCESSWIRE / November 4, 2019 / According to Janik Roskovani, owner and founder of Los Angeles-based JR Builders, which specializes in commercial build-outs, luxury residential ...

Back at 2017 fall harvest, when grain prices had capitulated to the depths of over-supply price gluttony, the agriculture industry sentiment was grim. Low prices and global crop surplus had become the ...

In the 1990s, one of my favorite professional sports teams was the Chicago Bulls because it was during that time when Michael Jordan, Scottie Pippen and Coach Phil Jackson led the team to win six ...