A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Qualitative marketing differs from quantitative marketing by addressing promotional advantages you can't use numbers to describe. Small businesses typically have limited resources, so qualitative ...

Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

Your marketing is more expensive than you think. There are the direct costs of your marketing team and the money you spend to buy services like design, copy and channel space. But there are also the ...

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

Most of us want to know what our goal is before we start a project. But when it comes to business, too many marketers fly by the seat of their pants—and that’s a huge mistake. Why? Because marketers ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your ...

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the ...