Marketers can be empowered to create impactful reports that cut through the noise, speak to their audience effectively and surface the metrics that matter. Marketing reporting plays a pivotal role in ...

28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The last thing your clients want to do is chase down reporting across multiple tools and ...

Monstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… the ways in which we can deplete the quality of our work when reporting PR and marketing results are ...

With consumer confidence at a record low and discretionary spending still subdued, effective customer retention marketing capable of driving retention has never been more important for retailers.

It’s estimated that about half of marketing leaders don’t use metrics when making strategic decisions. If you’re one of them, keep reading. When my son started golf lessons, the coach had him swing ...

This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. Many people ...

Opinions expressed by Entrepreneur contributors are their own. It doesn’t matter how much education you’ve had, how much experience you’ve had in your field or how much effort you put into remaining ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

Strategic acquisition brings world-class SEO/AI/PPC reporting software platform and international expertise to leading white-label digital marketing software platform ROCHESTER, N.Y., December 08, ...