RESTON, Va., Jan. 22, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and ...
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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...
Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art ...
NEW YORK--(BUSINESS WIRE)--605, a leading television measurement and analytics company, today announced the launch of 605 PLATF0RM, a next-generation TV measurement and audience analytics solution for ...
Analytics help you gain insight into your marketing, highlighting key performance indicators along with areas that need improvement. From bounce rates to web analytics, lead scoring to click-through ...
Transformation today has shifted from an era of experimentation to era of multiplied innovation. To compete and win in a post digital economy, where differentiation is defined by a combined use of ...
“Digital Transformation” is lodged in every corporate and IT lexicon today – a “hot term,” as IDG InfoWorld Executive Editor Galen Gruman explains, that’s mentioned far more often than it’s understood ...
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