Meta Platforms is seeing record engagement from its creator-focused tools, with nearly 10% of daily Reels now made in its Edits app and AI-driven content creation tripling year-over-year. The surge ...

When Meta launched advertising nearly two decades ago, performance was driven by manual inputs – targeting rules, account structure, and incremental optimization. Success depended on carefully defined ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Meta Platforms META and Alphabet GOOGL are behemoths of the digital advertising market, generating billions of dollars in revenues. In the first quarter of 2025, Meta Platforms’ advertising revenues ...

Let’s be honest: the pace of change in PPC is exhausting. Between AI-powered everything, new campaign types rolling out every quarter, and feature removals with no warning, advertisers are being asked ...

From Tuesday's decision by Chief Judge Richard Seeborg (N.D. Cal.) in Bouck v. Meta Platforms, Inc.: This case is the latest installment in an expanding genre: suits against social media companies for ...