New Delhi: Mortein announced a new campaign, ‘Bacche Bacche Ko Pataa Hai,’ spotlighting its product— Mortein 2-in-1. The new campaign aims to reinforce the convenience and efficacy provided by Mortein ...

New Delhi, India: Mortein, one of the world’s leading brands in pest control, has released an ad film under its ongoing campaign, #MorteinKiRakshaJyoti, expressing gratitude to the caregivers of the ...

Pest control brand Mortein has retired the iconic Louie the Fly after 54 years as the brand ambassador, conceding Louie no longer represents the brand's broader range. Mortein has decided ditch Louie ...

Louie The Fly has returned in the latest Mortein ad for its NatureGard product. The ad was created by Havas Worldwide and directed by ad veteran Phil Meatchem of production house Filmgraphics. The ad ...

Turning billions of flies into billions of ads. Havas Host and Reckitt in partnership with Havas Red have transformed billions of pesky flies into flying ads for Mortein. Introducing the 'Louie The ...

Santa, The Easter Bunny, a talking dog and plant all feature as part of an advertisement for Mortein’s new indoor and outdoor surface spray, celebrating the product’s long-term effectiveness. The ad ...

Mortein has pulled its Louie the Fly #putoutyourdress Facebook post after backlash on social media. The insect repellant company posted a specially drawn cartoon yesterday in an attempt to join in the ...

It is hard not to cynical about marketers when they pull stunts as blatant as Reckitt Benckiser’s recent decision to kill off Louie the Fly, the star of television ads for Mortein insecticide since ...