Oreo and Reese's have teamed up to launch two new treats, Shark's launched new fan and heater and Dove's got a fantastic ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

The fast-evolving nature of digital marketing means clients’ needs are constantly changing. With changing needs come a steady stream of opportunities for agencies to develop solutions in the form of ...

For its latest campaign, prebiotic soda brand Poppi took its marketing efforts “out of this world.” To launch its newest flavor, Wild Berry, the Austin-based beverage company opened a convenience ...

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

Global innovative technology brand TECNO has once again affirmed its leadership and excellence in the mobile technology space by winning two highly ...

Journal of Marketing Theory and Practice, Vol. 26, No. 1/2, Special Issue on Social Media Marketing (WINTER-SPRING 2018), pp. 144-157 (14 pages) While the traditional marketing literature typically ...