Newborn chicks match “kiki” with spiky shapes and “bouba” with round ones, revealing the curious bouba-kiki effect in animals.

For most of us, creating mental images based on speech or memory is very easy. If I say “cube”, you are probably already picturing one in your mind (although people with aphantasia have little or no ...

When we hear certain sounds, our brains often pair them with specific shapes. For example, most people will associate a sharp-sounding word with a jagged, pointed shape, while a soft, rolling word is ...

When people are shown a spiky shape next to a rounded one and asked which shape is called "kiki" and which one is "bouba," people from all kinds of cultures overwhelmingly associate "bouba" with the ...

NIAGARA COUNTY, N.Y. — Earlier this week we shared a story regarding the good work that the Niagara SPCA continues to do especially during the spring time as many animals begin to have their babies.

From birth, animals can use their spontaneous preferences (predispositions that are not learned) to decide which stimuli to attend and approach. Previous research has shown how infants and newborn ...