Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...
Although advertising revenue largely sustained the news media in the 20th century, it's been harder to come by in the digital age. News media outlets just aren't as important these days for ...
A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...