Nike Removed Controversial Ad Right Before the Boston Marathon

Part of Nike's advertising campaign for Monday's 130th Boston Marathon backfired enough that the company walked back its ...

Runners welcome. Opinions tolerated? Nike should have stuck by its Boston Marathon ad

‘Runners. Walkers. All Welcome.’ is no brand position. It is a waiting room notice. It is the corporate equivalent of a warm ...

Nike accused of shaming Parkrun walkers with ‘elitist’ ad campaign

Nike has been accused of “shaming” Parkrun walkers with a controversial ad campaign that has popped up at running spots in parts of London. The sportswear giant launched a series of billboards at ...

Nike stumbled with the people it counts on most: runners

Nike faced backlash over an ad for the Boston Marathon, with runners criticizing the "Walkers tolerated" sign. It has since ...
Retail TouchPoints

Will Nike Thrive Following The Colin Kaepernick Ad Campaign?

the Sunday Sept. 2 through Tuesday, Sept. 4, according to Edison Trends. The RTP editors discuss whether the campaign will be a success for Nike in the long haul. Additionally, the team touches on ...

Nike Boston Ad Backlash Raises Fresh Questions For Brand And Investors

Nike removed a Boston store window ad stating "Runners Welcome. Walkers Tolerated" within a day of installation after public backlash over inclusivity concerns. The company issued an apology and ...

Brand impulse gone wrong? Nike’s Boston Marathon ad campaign was a risk it shouldn’t have taken

A Nike adline that seemed to sneer at walkers may have been aimed at marathoners, but it faced a backlash it should’ve ...