PepsiCo is bringing The Pepsi Challenge to Coca-Cola's backyard, as they are holding the event this weekend in Atlanta. Starting Thursday (Have a Coke Day) and running all the way until Sunday ...

Pepsi is set to arrive in Atlanta, the hometown of its arch-rival, Coca-Cola, to pose a challenge. The Pepsi Challenge is making its way to the City to let its people find out for themselves, which ...

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Pepsi revives its Pepsi challenge in Atlanta, the headquarters of longtime rival Coke. This time participants are choosing between Pepsi Zero Sugar and Coca-Cola Zero Sugar in a blind taste test. The ...

A report revealed Classic Coke was the top-selling soda in the U.S. in 2025, accounting for 18.5% of carbonated soft drink sales volume. Studies explain taste differences and brain science.