When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Olivia Rodrigo flaunted several fun looks in a new perfume ad for Lancôme. On Thursday, the brand shared the advertisement video on Instagram. In the caption of the post, the French luxury perfume and ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

Eos taps into the 'Is it Cake?' phenomenon to upend fragrance advertising - Eos is bringing its irreverent, digitally native sensibility back to the Super Bowl-this time to prove that fragrance ...

The Perfume shop is to launch its Christmas advertising campaign next Wednesday, 9 November, created by advertising and design agency Über. Taking a new direction for The Perfume Shop, the ad will ...

A perfume advert featuring teenage actress Dakota Fanning has been banned by the Advertising Standards Authority over claims that it could be seen to sexualise a child. Fanning posed for the Oh Lola!

Break your arm, but make it fashion. Kaia Gerber, 18, is currently rocking a full arm cast after having “a little accident,” but she’s still trying to model like a pro. The newly-blonde model got ...