It's not even in beta yet, but Facebook's Graph Search is sending tremors through the advertising landscape. For pharmas, the arrival of social search promises great opportunity -- and many perils.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It's also the name of the ...

There is so much to say about the so called “art” of search engine optimisation, usually abbreviated to SEO, that it’s hard to know where to begin. In fact, it’s such a diverse and misunderstood area ...

A study released by Covario Thursday identifies missed opportunities by marketers at pharmaceutical companies that do not optimize Web sites for search engines or tap into link-building techniques.

Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the industry ...

In many industries, regulatory issues can add considerable complexity to an SEO implementation. The challenge is not to let that complexity get in the way of a campaign’s success. In today’s ...

From mid-this month, listed pharmaceutical and bio companies will simultaneously begin their shareholder meeting schedules. While many companies have put the agenda of reappointing the current Chief ...