“Ohio.” “Brat.” “Cringe.” “Weird.” Coconut emojis. Viral memes are omnipresent this campaign season, distilling concepts, images and ideas into simple, replicable formats that spread rapidly online.

Words of Power are a type of collectible in Alan Wake 2, exclusive to Alan Wake’s story. In different regions of every map, you’ll find spirals of words. By aiming at them with your flashlight, you’ll ...

The Alan Wake 2 Words of Power are glyphs that you'll discover while exploring the titular character's levels in the Dark Place. There are usually arrows that only appear when you shine your ...

In a previous post, I examined the psychological power of conjunctions, especially that warm, fuzzy, inclusive conjunction: and. Here we expand our focus to the psychological power of words in general ...