Change and innovation go hand in hand, like a burger and fries or Sundays and football. Well, actually, football is also on Thursdays, Saturdays and Mondays but I digress. The point is, that any ...

New York-based e-bike specialist Priority Bicycles is known for its chic and retro-inspired models that usually command quite a premium. There’s a growing market for electric bicycles that pack modern ...

The Priority E-Coast is fascinating as a cruiser bike, especially considering the beach cruiser category normally sees rather barebones and simplistic designs. The NYC-based bike brand Priority ...

In today’s growing electric bicycle market, e-bikes wear many different hats. Some of them are designed for sport—with electric mountain bikes and road bikes allowing cyclists to go the extra mile or ...

Gulls squawking, the sound of waves, and a humid waterside wind whipping through your hair are arguably the best backdrops to hot summer days. To stitch it all together, though, you might want to ...

Each time we’ve tested out an e-bike from Priority Bicycles, we’ve been impressed with the quality and craftsmanship. Now the company is bringing that commitment to bike shop build quality to a new ...

‘Electric Beach Cruiser’ sounds like an oxymoron. Why would you need a 500-watt rear hub motor offering a top speed of 28 mph and the ability to engage the throttle or choose from 5 different pedal ...

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Priority Bicycles hangs its hat on belt-driven, non-traditional drivetrains. In fact, there isn’t a metal chain or external derailleur on any bike in the brand’s extensive lineup. From kids’ bikes to ...