Make no mistake: You’re being tracked. Want to be shocked? Take a look at the secret map in your smartphone that watches your every move. Tap or click here to see the map tracking you and wipe it ...

Each choice comes with implications for your online privacy ...

While the ad tech industry tries to function in a less cookie-filled environment, browsers like Mozilla Firefox are jumping on the opportunity to grow its user base with features such as Total Cookie ...

There's a growing consensus within the advertising industry that Google's Privacy Sandbox technologies could break digital advertising.

The Firefox browser, already known for its privacy protections, is about to become even more private thanks to a new cookie-restricting feature announced by Mozilla on Tuesday. The design change, ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

Even if you delete normal tracking cookies regularly to evade tracking by snooping sites and eager advertisers, little-known Flash cookies may be making an end run around your attempts to preserve ...

Apple’s move to add Intelligent Tracking Protection and close loopholes around third-party cookie-blocking in Safari has been praised by privacy advocates. After six advertising trade associations ...

For years, Chrome, Firefox, and virtually all other browsers have offered a setting that doesn’t save or refer to website cookies, browsing history, or temporary ...