Every customer interaction, internal process, and product decision should reflect a core understanding of the people they ...

Strong branding isn't about perfection or massive budgets. It's about intentionality. Consistency. Looking like you genuinely ...

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

In today's competitive marketplace, branding is more than just a logo or a catchy slogan; it is a powerful tool that can significantly impact the resale value of consumer products. Brands that have ...

Products from the “fatgirl” range. Over the past few weeks, I believed we had made a lot of progress in terms of encouraging self-confidence and positive body image. Take Meghan Trainor’s new single ...