Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

The e-commerce boom can’t replace the brick-and-mortar shopping experience, but it can certainly compete with it. Retailers all over are looking to ramp up their customer experience strategies to ...

Facebook has never been a more important platform for marketing. An incredible 94 percent of marketers use Facebook, with two in three citing it as their most important social media platform, ...

Salesforce CPQ integration dominates the visual configurator market and for many enterprises is a must-have to use these applications. Amazon’s Showroom, Godard Abel’s $10M seed round in ThreeKit, ...

Amid a rapidly evolving communications landscape, one of the most impactful tools at our disposal is as inspired as it is ancient: visualization. Ancient maps and modern infographics alike demonstrate ...