“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Smith, head of programmatic at ...

This story continues our series on programmatic media in the BRIC countries (Brazil, Russia, India, China). Check out our earlier pieces on Brazil and Russia. The final installation, on China, will ...

Click here to download the charts and data associated with this report in Excel » Click here to download the PDF version of this report » Sizing Up The Programmatic and RTB Market Take smart steps ...

The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands’ Magna Global unit. While that ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

Would you like to respond to the point of iPinYou being engaged in both PDB (programmatic direct buying) and RTB (real-time bidding)—effectively being a car repair shop with an agenda? This is a very ...

Editor's note: To RTB or DSP, that is the programmatic question: An introduction to media buying in the data age took place on 10 April 2014. Access this webinar on-demand. The panel session featured ...

WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ad buying in 2015, according to Brian Gleason, newly appointed CEO of Americas at Xaxis, a new position at the ...

The Digital Age continues to pack plenty of punches when it comes to marketing innovations and advancement. Of course, for every handy new tool out there, there’s also a significant learning curve. As ...

While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their ...

Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...