To maximise the impact of video advertising on an omnichannel campaign, brands must couple engaging creative with data-driven insights to efficiently target their message to the right consumer.

Programmatic advertising and digital video are transforming the marketing landscape. This webinar reveals how to harness their combined power to reach and engage your target audience, with actionable ...

Programmatic advertising has gotten a lot of press recently. Many companies in the category are getting funded by VCs, and one has even become publicly traded. There are aspects of programmatic buying ...

How will programmatic video expand globally in the months and years to come? Socintel360 reported that programmatic video revenues will nearly double from now to 2018, hitting $15 billion. Yet growth ...

NEW YORK--(BUSINESS WIRE)--33Across, a global publisher monetization platform, today launched Desktop In-Feed Video and Desktop In-Feed Impact, two new products designed to drive incremental revenue ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

"We actually treat it as more premium than linear," said Joey Trotz, vice president of data and monetization tech strategy for Turner Broadcasting. Trotz was speaking on a panel devoted to ...

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ...

Data from eMarketer reveals programmatic ad spending is predicted to increase by more than 33% to reach RMB208.55bn ($30.86bn) in 2019. The increased spending is putting pressure on China’s BAT ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Connatix, the next-generation video platform for publishers, today announced a new partnership with PubMatic to bring increased transparency to programmatic video. One of the first partners to ...

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced ...