Sales promotions are all around us. Free samples. Buy one, get one free deals. No interest for six months if you buy now. The objectives of sales promotions range from rewarding customers to coaxing ...

Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

A sales promotion is a program that is designed to increase the sales of a product or service in the short term. The focus of such a program is to stimulate customers to take a specific action—namely, ...