Knight was sent a letter by curious English advertising students Kendal Peters and Ben Martin asking if the brand was pronounced “Nike” or Nike-y”. And Knight responded to the letter, circling the ...

While most of us pronounce 'Nike' with a hard 'E' at the end, there are people out there that think that 'Nike' rhymes with 'bike.' That may seem strange to those of us used to hearing it one way, but ...