Does Google use a quality score as part of its organic search ranking algorithm? Find out if it has a direct impact on your rankings. As marketers, we love numbers and metrics. They help us track ...

Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how ...

Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment. I've previously explained how return on ad spend (ROAS) can ...

Quality Score is a grading system that Google uses to rate the quality and relevance of an ad with a search keyword. Google is always striving to improve the quality of the ads listed on their ...

9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F. We need to make our clients and bosses happy with a perfect report card, and anything less than a 10 should ...