Have you ever asked your marketing agency, "How is my paid search account performing?" and been bombarded with what feels like hundreds of different metrics that are all insightful but take a Ph.D. in ...

Google makes constant updates to the criteria that help them determine the search engine rankings. It is why you should always stay on your toes trying to conform to the factors that Google sets. One ...

All high Quality Score accounts have a branded campaign, or a campaign where advertisers bid on their branded terms to ensure budget goes where they intend. Branded terms have a nasty habit of ...

An ad quality score is a Google Ads metric that affects your ads' cost per click (CPC). A higher ad quality score means you can achieve more clicks on your ads for the same budget and improve your ...

9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F. We need to make our clients and bosses happy with a perfect report card, and anything less than a 10 should ...

Quality Score is a grading system that Google uses to rate the quality and relevance of an ad with a search keyword. Google is always striving to improve the quality of the ads listed on their ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound I once did a ...