Forecasts for real-time bidding are rising for the next several years, after a strong showing in 2012, including participation from major national brands and premium publishers. Market intelligence ...

The Digital Age continues to pack plenty of punches when it comes to marketing innovations and advancement. Of course, for every handy new tool out there, there’s also a significant learning curve. As ...

The actual share of advertising online that is using RTB has been estimated in many different ways in recent years. So it was refreshing to hear talk of more solid metrics with which to benchmark the ...

Concurrently, “native advertising” popularized by Facebook’s news feed advertisements, has bubbled up. But, as Magna’s Brian Monhan told AdExchanger back in June, we’re not necessarily talking about ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 10 hours 43 min ago By George P. Slefo - 16 hours 6 min ago By Simon Dumenco - 16 hours 59 min ago By Ethan Jakob Craft - 17 hours ...

“Before today, the only way for marketers to deliver native via a major DSP was to use non-scalable manual integrations that required a ton of time and legwork. Sharethrough's standards based ...

This week, Facebook took a giant leap forward in the way they approach their twin customers: advertisers and users. With Facebook Exchange, the social giant joins the real-time bidding revolution, a ...

Since the soft launch of both Google and Taobao's Ad Exchange platforms, the RTB market became available in 2012. In March 2012, Yoyi launched China 's first DSP platform, @iR. Since its launch, the ...

According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion in 2012). The Russian market has grown at an ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

Machine learning algorithms used to enable more efficient ad bids over real-time bidding (RTB) networks will generate about US$42 billion in annual advertising spend by 2021, up from an estimated US$3 ...